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I truly appreciate the time you have decided to spend on getting to know me better and learn about by Salesforce Journey by visiting this website. The aim behind building this website is to share my professional journey and my interests with you. I'm confident that after getting to know me better through this website, we'll discover ways in which I can be of help to you.
About Me
I come from Computer Science background with a Bachelor's degree in Computer Engineering. I was fortunate to start my professional journey with Salesforce and have been an active trailblazer for over five years. Learning about new technologies and using my knowledge to help Businesses grow is something that I truly enjoy. The recent advancements in AI and the use cases unlocked by the success of LLMs interests me greatly.
I enjoy connecting with people like you who come from different parts of the world. Learning from your way of life, your personal and professional journey, culture, and beliefs helps me shape a better perspective towards life. "Vasudhaiva Kutumbakam (The World Is One Family)" is a phrase I strongly believe in.
Places For US to Connect
My Professional Journey
It's been a fortune to serve and learn from wonderful people and organizations like you during the course of my career with Salesforce and People Management. Here's an highlight of my journey till now.
Global • Stealth Startup - Restaurant, POS and Food Delivery
Jan 2021 - Until Date
I'm currently working with a unicorn start-up having a global presence as a Lead Salesforce Consultant. The company builds and ships Gen IV AI and technology powered restaurant management solutions with advanced analytics and data forecasting. The start-up also offers fully equipped and ready to function Cloud Kitchens at strategic locations across the globe.
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My Responsibilities
Continuous discord and delivery of customer onboarding and self service upsell flows
Continuous discovery and delivery of internal tooling for sales and onboarding teams
Mentoring and managing Salesforce and Marketing Cloud COE teams
Running Training programs and help in building Salesforce COEs across globe
Technology Stack
Salesforce Sales Cloud
Salesforce Marketing Cloud
Programming using Apex, JavaScript, AmpScript and SSJS
Managing and maintaining rest based integrations with Internal tooling
Managing and Maintaining CICD using GitHub actions
Building integrations with LLMs and Audio Transcription APIs like GPT-4 and Whisper
Tooling
Jira, TestRail, Notion, Slack, Kibana, GitHub, Postman, Excel and Workbench
Global • Financial services corporation
Oct 2020 - Jan 2021
This project provided me with valuable learning experiences and insights into how organizations operate on a global scale. This was a global financial services company that offers money transfer services to every country on Earth except Iran and North Korea. The goal of this project was to migrate company's marketing campaigns across globe to Marketing Cloud with an ambitious dead-line of 4 months.
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My Responsibilities
Helping to translate marketing campaign into Marketing Cloud Journeys
Building Dynamic Email Templates and SMS messages that would render based on customer's country and native language.
Setting up commercial and transactional SMS messaging using MobileConnect and Marketing Cloud APIs
Technology Stack
Salesforce Marketing Cloud
Dynamic Emails
Journey Builder and Contact Builder
Content Builder
Marketing Cloud APIs
SMS Messaging API
Transactional Messaging API
Journey Builder API
HTML, CSS and AmpScript
Tooling
Salesforce for Ticketing, Postman and Litmus
Canada • Marketing Cloud CREST Partner
Oct 2019 -Nov 2020
Working with the Canada's Marketing Cloud Services giant, helped me grow as an expert in the field. I've had the pleasure of setting up Marketing Cloud instances, translating marketing campaigns into Marketing Cloud journeys, and helping two North American enterprises in migrating their marketing campaigns to Marketing Cloud.
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My Responsibilities
Architecting campaign migration plans
Translating Marketing Campaigns into Marketing Cloud Journeys
Helping new customer to onboard to Marketing Cloud by
Setting Users and Business Units
Creating and executing IP Waring Plans
Helping to setup Sender Authentication Package (SAP), Custom Domains
Setting up and configuration of Contact Builder
Setup of Tracking Data Back-up
Building Custom Preference Center
Setting up duplicate contacts clean-up process
Setting up Marketing Cloud and Salesforce Integration using Marketing Cloud Connect
Technology Stack
Salesforce Marketing Cloud
MobileConnect
WebStudio
Journey Builder
Contact Builder
Content Builder
Marketing Cloud Connect
HTML, CSS, SSJS and AmpScript
Tooling
Microsoft Teams and Jira ticketing
Philippines• Airlines
Jan 2019 - Oct 2019
If you have visited the Philippines in recent years, it's highly likely that you received a ticket confirmation email created by me, or you received a flight confirmation SMS developed by my team, delivered using an SMS API set up by me.
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My Responsibilities
Building Personalized Email Templates for sending transactional alerts like flight confirmation, seat confirmation, flight re-scheduled/ cancelation alerts, etc to passengers
Building event based journeys.
Setting up transactional SMS messaging using MobileConnect and Marketing Cloud APIs
Technology Stack
Salesforce Marketing Cloud
Dynamic Emails
Journey Builder and Contact Builder
Content Builder
Marketing Cloud APIs
SMS Messaging API
Transactional Messaging API
Journey Builder API
HTML, CSS and AmpScript
Tooling
Swagger for API documentation
Philippines • Global Bank - Corporate and Commercial Banking
June 2018 - Jan 2019
This project provided me with the opportunity to work with high-quality engineers and business analysts for the first time in my career. Our company's director was directly involved in the project, giving me the fortune of receiving direct mentoring from the director. Our client, the bank, was using Sales and Service Cloud for their business operations, and the purpose of this project was to reduce the bank's technical debt by re-architecting their Salesforce infrastructure.
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My Responsibilities
Converting complex process builders and workflows causing recursion into triggers and batches
Setting up a console app using Service Cloud with knowledge articles
Managing integration with Social Studio and configuring Social Studio Automate to create leads and case in Salesforce
Technology Stack
Salesforce Sales Cloud
Apex Triggers and Batches
Process Builders
Flows
Approval Rules
Salesforce Service Cloud
Knowledge Articles
Console App setup
Web-to-Case
Social Studio and Social Studio Automate
Tooling
Data loader and Workbench
Certifications
Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Platform Developer I
Salesforce Certified Marketing Cloud Developer
Salesforce Certified Email Specialist
Salesforce Certified Associate
My Interests
I believe our interests evolve over time. Recently, I have developed a new interest in reading self-help and product management-related content, as well as acquiring knowledge about the art of living. I enjoy working with passionate people who are trying to solve real-world problems with innovative and modern solutions. When it comes to sports, I'm a die-hard cricket fan and also enjoy playing table tennis on a regular basis.
I would love to hear from you
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